Businesses create marketing slogans to draw attention to their products or services. They are designed to be short, but memorable. Here are some of the best:
* just do it – Nike
* I’m lovin’ it – McDonalds
* the best a man can get – Gillette
* think different – Apple
* where’s the beef? – Wendy’s
* America runs on Dunkin – Dunkin
* like a good neighbor, State Farm is there
* think outside the bun – Taco Bell
Jesus also gave short statements of His purposes. He said such things as I came to seek and save the lost” and I came not to be served, but to serve”. These saying captured the attention of His listeners while also explaining His gospel message.
Mission statements can be much longer and are designed primarily for employees and sales professionals. They include objectives like becoming the premier provider in the tri-state area. Mission statements motivate and inspire the best efforts of a company’s personnel.
One day in a synagogue, Jesus gave a longer explanation of His mission when He said, “The Spirit of the Lord is upon me,because he has anointed me to proclaim good news to the poor. He has sent me to proclaim liberty to the captives and recovering of sight to the blind, to set at liberty those who are oppressed, to proclaim the year of the Lord’s favor.”
The good news of Jesus Christ brings liberty, freedom, sight and God’s favor to those who trust in Jesus.
Reluctant Retiree 